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HP announced the extension of its enterprise imaging and printing leadership with a broad expansion of its portfolio that will enable enterprise customers to build their Print 2.0 plan - helping enterprises manage, secure and simplify their imaging and printing environments and improve workflows to reduce costs and enhance productivity.
The new offerings include two HP LaserJet multifunction printers, an enterpriseclass scanner for document capture and three specialised industry solutions. Additionally, an evolved go-to-market strategy that includes an enhanced HP Office Printing Channel Program and the enhanced Solutions Business Partner Program with an accreditation, certification and test programme (ACT) for HP’s and partners enterprise software solutions.
“HP has cultivated three factors essential to the global enterprise business: people, partnerships and portfolio,” said Bruce Dahlgren, senior vice president, Global Enterprise Business, Imaging and Printing Group, HP. “We have quadrupled the total contract value of HP Managed Print Services, bolstered our Print 2.0 strategy with the recent acquisition of Exstream Software and expanded our focus on imaging and printing solutions that help customers optimise their infrastructure, manage their environment and improve workflows.”
HP also extended the reach of its $300 million “What Do You Have To Say?” global interactive marketing campaign to target large businesses. In the expansion, print and online advertising and interactive tools will showcase how 3M worked with HP to globally reduce its device count by 47 percent and save more than $3 million in just two years.
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Via AVING
